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Click here for more info...Classic Bus
Issue 101 June - July 2009
On Sale Now
What's in a name? I got to thinking
about names when working on
Peter Hesketh’s article about
Ribble in this issue. What a great name! We tend to
moan rather when a much-loved name disappears, and
most of the large transport groups have eliminated
rather a lot in the zealous fervour of corporate pride.
However, in our modern fast-changing world, clinging on
to a name that may no longer be appropriate could be
damaging to both the business and the name.
By the time of privatisation Ribble somehow wasn’t quite
the same Ribble anymore. Isn't it what the name stood
for that really matters? If the character and personality
of a company has diminished or changed, it may be
better to let the name live on as a wonderful memory
rather than allowing its reputation to be sullied.
About the magazine...
Classic Bus is essential reading for anyone wanting to keep alive the sights and sounds of buses and coaches from years gone by.
Packed with informative and entertaining articles and lavishly illustrated with many previously unpublished photos, each issue features historical articles on vehicles and operators from days gone by, great British bus routes and photographers, and looks at the careers of senior busmen who shaped the industry into what it is today.
Sporting a fresh look Classic Bus is keen to encourage interaction from a younger audience whilst maintaining its reputation as a point of historical record and forum for lively debate.
Subscribe to Classic Bus
Direct subscriptions are available from:
Subscriptions
Classic Bus Publishing Ltd, 18 Brunstane Road, Edinburgh, EH15 2QJ
E-mail:subs@classicbusmag.co.uk
Back issues and binders are also available from this address from CB24 onwards.
Binders for Classic Bus are finished in a rich maroon with the CB logo in gold on the spine.
They cost £7.20 each
Purchase Back Issues
Back Issues are available from:
Back Issues
Classic Bus Publishing Ltd, 18 Brunstane Road, Edinburgh, EH15 2QJ
E-mail:subs@classicbusmag.co.uk
